Do you love herbs? We do! On September 3rd we opened our first SAINT CHARLES Brand Store in Herrengasse 6-8, 1010 Vienna. The focus of the new store is not on size, but on experience: 32 square metres of space allow you to immerse yourself in a place of well-being and enjoyment that appeals to all senses and makes products from nature tangible as a shopping experience.
The store concept is based on 3 pillars
- The Essence: Around 300 Saint Charles products from the fields of natural cosmetics, aromatherapy and nutritional supplements are offered for sale locally. As with the design, the focus lies on reduction to the essentials. Instead of plastic and packaging waste, the focus now is on noble and sustainable brown or violet glass, not least in order to protect the products as best as possible.
- The Experience: Products from aromatherapy, herbal teas and natural cosmetics can be tasted at tasting stations. Over 17 solid wooden cubes offer a journey for all senses and a pleasant break from hectic everyday life. A central wash basin invites you to intensively test our cosmetic products.
- The Craftmanship: A Venetian stone floor, locksmith art by Wolfgang Ure, wooden cubes made of solid local oak with chainsaw optics by carpenter Stefan Knopp, handmade tiles by Karak and made-to-measure work by carpenter Florian Vrana underline our passion for design and regional craftsmanship. The sound artist Richard Eigner provides an authentic audio experience with sounds from local nature. The exhibition concept for the interior design was developed, planned and implemented by the young BÜRO KLK.
SAINT CHARLES goes digital
With a “virtual shelf” via a touch screen, we offer our customers a further 50 international natural cosmetics brands on site as a “Click & Collect” solution for collection in stores. Customers can have products delivered directly from the store to their homes via “Home Delivery”.
“We want to offer our customers an experience and bring the treasures of nature and their effect closer to them with competent advice. Our new store concept addresses as many senses as possible. Above all, olfactory factors and their effect on the psyche and body play a major role,” says pharmacist Alexander Ehrmann.
“With our first Saint Charles store, we have succeeded optimally in both remaining true to ourselves and offering our customers an extraordinary experience,” adds CEO Richard König.
SAINT CHARLES Store, Herrengasse 6-8, 1010 Vienna, Tel. +43 1 8907987
Opening hours: Monday to Friday :10.00 to 18.30 ; Saturday 10.00 to 18.00