Originally from New York, Malin + Goetz opened its founders' first dispensary in the Chelsea neighbourhood in 2004. Founders Matthew Malin and Andrew Goetz focus on natural ingredients in their skincare products for a gentle but effective effect. The driving force for founder Matthew Malin was his own very sensitive skin prone to neurodermitis and psoriasis. Therefore, the care products are especially popular among people with skin problems and sensitive skin. The care line includes care and cleansing products for face, hair and body and is aimed for both women and men. Malin + Goetz naturally avoids synthetic and harmful additives. The simple design corresponds to the medical claim of a pharmacy and is intended to emphasise the reduction to the essentials.