O-WAY

Organic Way (also known as Oway) began in 1948 with the production of fragrances and oils for upmarket segments. As the first Italian company to produce hair sprays and subsequently styling and finishing products with natural extracts, Oway made a name for itself nationwide. Since then, they have been continuously innovating natural, biodynamic, organic, chemical-free formulations and ingredients for hair and beauty. Organic Way believes in the perfection of nature, and all ingredients are carefully selected for their beneficial effects for each hair type.