Stories

The scent as a brand anchor | wirtschaft.neu.denken

Blog series by Richard König The role of olfactory perception, also called the sense of smell, plays an important role in everyday life, but many people are not aware of it. Since there are very different approaches to this topic,...

On the trail of the circular economy | rethinking.economy

If you look at the history of packaging design at Saint Charles, and with it the preoccupation with waste avoidance, you have to look deep into the company's DNA. This starts with the magisterial preparation. Everyone knows the individual formulas...

Lockdown meets Black Friday | rethink.economy

This year, the pandemic has shaken up all the rules of the game for seasonal and sectoral developments in retail. Especially in retail, the situation was almost black and white between winners and losers. While DIY stores, sporting goods and...

Momentum | rethink.economy

If you look for a translation for the term momentum, you will find synonyms like force impulse, movement or also momentum. Words that very aptly describe the current developments and intense changes in the time we are living in at...

Think smart - act local | rethink.economy

Blog series wirtschaft.neu.denken by Richard König Think global - act local. This slogan was on everyone's lips at the beginning of globalisation before the turn of the millennium. It reduced the globalisation strategy of international players to a short self-explanatory...