A Store for all Senses - First Saint Charles Store in Vienna's Herrengasse

A Store for all Senses - First Saint Charles Store in Vienna's Herrengasse

Do you love herbs? We do! On 3 September, we opened our first SAINT CHARLES Brand Store at Herrengasse 6-8, 1010 Vienna. The focus of the new store is not on size, but on the experience: on 32 square metres, you can immerse yourself in a place of well-being and enjoyment that appeals to all the senses and allows you to experience products from nature as a shopping experience.

The store concept is based on 3 pillars

  • The essence: Around 300 Saint Charles products from the areas of natural cosmetics, aromatherapy and nutritional supplements are offered for sale on site. As with the design, the focus is on reduction to the essentials. Instead of plastic and packaging waste, the focus is now on noble and sustainable brown or violet glass, not least to protect the products in the best possible way.
  • The experience: Aromatherapy products, herbal teas and natural cosmetics can be sampled at tasting stations. Over 17 solid wooden cubes offer a journey for all the senses and a pleasant time-out from hectic everyday life. A central washbasin invites you to intensively test our cosmetic products.
  • The craftsmanship: A Venetian stone floor, locksmith's art by Wolfgang Ure, wooden cubes made of solid local oak with a chainsaw look by carpenter Stefan Knopp, handmade tiles by Karak and custom work by carpenter Florian Vrana underline our passion for design and regional craftsmanship. Sound artist Richard Eigner provides an authentic listening experience with sounds from local nature. The exhibition concept for the interior design was developed, planned and implemented by the young BÜRO KLK.

SAINT CHARLES goes digital

With a "virtual shelf" via a touch screen, we offer our customers another 50 international natural cosmetics brands on site as a "Click & Collect" solution for in-store collection. Via "Home Delivery", customers can have the products delivered directly from the shop to their homes.

"We want to offer our customers an experience and bring them closer to the treasures of nature and their effects with competent advice. Our new shop concept appeals to as many senses as possible. Above all, the sense of smell and its effect on the psyche and body play a major role," says pharmacist Alexander Ehrmann.
"With our first Saint Charles store, we have optimally succeeded in remaining true to ourselves as well as offering our customers an extraordinary experience," adds managing director Richard König.

SAINT CHARLES Store, Herrengasse 6-8, 1010 Vienna, Tel. +43 1 8907987 Opening hours: Monday to Friday :10.00 a.m. to 6.30 p.m. ; Saturday 10.00 a.m. to 6.00 p.m.