RMS Beauty | The Story
Rose-Marie Swift, founder of RMS Beauty, has been a make-up artist for over 35 years. In addition to numerous publications in international fashion magazines, her clients include names such as Gisele Bündchen, Demi Moore, Celin Dion and Cindy Sherman. Due to health problems caused by the use of conventional cosmetics, she founded RMS Beauty with the aim of setting new standards in the field of decorative natural cosmetics. RMS Beauty focuses on living raw materials (organic) from nature, from which living products are made for truly living skin. So what could be a better match for SAINT CHARLES.RMS Beauty is available from us in the SAINT CHARLES COSMOTHECARY and now in the SAINT CHARLES ONLINE PREMIUMSTORE.
Below is the story of Rose-Marie Swift and the principles of RMS Beauty:
A few years ago, Rose-Marie began to experience health problems that affected her physically, mentally and emotionally. After an extensive series of tests, her blood was found to contain toxic levels of heavy metals such as aluminium, barium, cadmium, lead and mercury, as well as high levels of pesticides and other chemicals. Rose-Marie was surprised when the lab technician asked her if she worked in the cosmetics industry. Until then, she was unaware that cosmetics could lead to such serious health problems. After years of recovery, Rose-Marie realised that she wanted to support other women in their right to healthy beauty. To achieve this goal, she created RMS Beauty, her acclaimed natural colour cosmetics brand.
Rose-Marie is a staunch advocate for women's rights to protect themselves from toxic chemicals found in products they use on their bodies every day. She created her website www.beautytruth.com to dispel beauty myths and highlight some of the dangers posed by skincare products. Rose-Marie's story and product line are also featured in the books No More Dirty Looks by Siobhan O'Connor and Alexandra Spunt and Eco-Sex by Stephanie Iris Weiss. She has also contributed natural-based beauty tips and valuable insights in the book "Living Beauty: Feel Great, Look Fabulous & Live Well" by Lisa Petty. She is regularly interviewed by health and beauty magazines and is now in high demand as a guest on radio and TV programmes. Rose-Marie continues to work in the fashion industry, using products from her brand RMS Beauty on some of the world's most famous faces.
After many years in the fashion and cosmetics industry, I have learned a lot about the effects of daily exposure to chemicals in beauty products. I've seen which products deliver what they promise and which don't. I see what comes out of using quick fixes to look good. I know first-hand what beauty means at the expense of health. I realised that women need a cosmetic product line that is as pure as possible and creates a solid foundation for anti-ageing and long-term beauty.
RMS Beauty aims to change the way women use make-up, and it's about more than simply using organic ingredients. It's really just the first step in creating a new product that is not only non-toxic, but actually heals and nourishes the skin. Basically, it's about chemistry: when raw material is processed for use in cosmetics or other skincare products, it usually goes through a lengthy process. Rose-Marie was surprised to learn that the majority of ingredients used in natural cosmetics are refined, bleached, deodorised, clarified, fractionated and heated to high temperatures. However, this means that they are no longer purely natural ingredients - they are now comparable to artificial chemicals. And it gets worse: during the process, almost all the nutrients that make natural ingredients so valuable for the skin are lost. Today's cosmetics and skincare products are full of industrially processed nutrients, and they don't work. Only natural nutrients work... All living things work.
This is where RMS Beauty differs from the mass of natural cosmetic products. RMS Beauty products are made from raw, natural, food-grade organic ingredients. This allows their living, healing properties to penetrate and rejuvenate the skin. In their purest form, enzymes, vitamins, antioxidants and their healing properties remain fully intact, offering tremendous potential for anti-ageing effects. RMS Beauty has used minimal heat with the utmost care in the manufacturing process of this product to keep all the nutrients and healing properties alive. All RMS Beauty products are free from hazardous chemicals, synthetic preservatives, synthetic vitamins and genetically modified ingredients (GMO), etc. RMS Beauty is full of healing nutrients - nutrients that work in synergy with the skin and in harmony with nature and our environment. All ingredients are carefully selected at RMS Beauty to enable a dialogue with the skin. Their touch activates the life force of the product and the nutrients interact with the skin to promote hydration, softness and luminosity.
The colours can be blended together to create a personalised palette to suit any mood. Unrefined, healing organic ingredients make blending easy, even for women who are overwhelmed with makeup. When you incorporate RMS Beauty into your daily routine, you'll experience revolutionary simplicity that applies in minutes, yet provides your skin with an abundance of vital nutrients.
RMS Beauty cares not only for health and beauty, but far beyond for our earth, which provides us with these healing ingredients. Packaging for RMS Beauty products is minimal and fully biodegradable, recyclable and reusable. RMS Beauty's product line supports natural beauty and health for years to come. The products allow youth to shine again instead of covering and concealing the skin with layers of chemicals.
RMS Beauty must be understood as skin care with mineral colour. The life force of the skin interacts with the life force of everything that is applied to it. The majority of cosmetic products are dead. The chemicals in them have no life force and therefore cannot interact with the skin. It is this interaction - the synthesis of all the ingredients that makes a truly living product and truly living skin! RMS Beauty is all about vitality and pure life force.
Certified organic guarantees safety, but not quality. RMS Beauty has not only selected the safest raw materials, but also guarantees that the products use raw materials of the highest available quality. Some inspection bodies such as the USDA now certify RBD (refined, bleached, deodorised) products as certified organic. This means that they are ultimately stripped of some of their essential nutrients after RBD processing. RMS Beauty completely avoids such RBD products. We believe that by certifying RBD products, the USDA is undermining what the USDA seal is supposed to stand for.
RMS Beauty products, including RMS Beauty oils, do not contain steam distilled essential oils as they are known to:
- ......inhibit the effectiveness of plant extracts
- ......may cause rashes and skin irritation on sensitive skin
- ......may cause long-term drying of the skin
RMS Beauty believes that essential oils should be used for therapeutic purposes and not for daily use on the skin. At RMS Beauty, all ingredients used in the products are declared. RMS Beauty products are gluten free*, non-GMO, soy free, nanoparticle free and not tested on animals. RMS Beauty Cream Color cosmetic products are packaged in recyclable glass with aluminium lids....without plastic.
Rose-Marie Swift has been a make-up artist for over 35 years; her work has been published in Vogue (France, Italy, USA, Japan, China, Russia), W, Harper's Bazaar, I.D., Self Service, V, Allure, Numero, Marie Claire, Glamour, Interview and Elle magazines. Her make-ups have appeared in ads for Diane von Fürstenberg, Calvin Klein, Ralph Lauren, Louis Vuitton, Thierry Mugler, Esprit, Kate Spade, Tommy Hilfiger, Max Mara, The Gap, Victoria's Secret and others. Her portfolio includes famous faces such as Gisele Bündchen, Zoe Saldana, Miranda Kerr, Tilda Swinton, Demi Moore, Sophia Coppola, Celine Dion, Paloma Picasso, Gretchen Moll, Isabella Rosselini, Milla Jovovich and Cindy Sherman. She has worked with some of the world's best fashion photographers including Mario Sorrenti, Mert Alas&Marcus Piggott, Glen Luchford, Hedi Slimane, Peter Lindbergh, David Simms, Annie Leibovitz, Terry Richardson, Philip-Lorca diCorcia, Arthur Elgort and Patrick Demarchelier. Her portfolio can be seen at www.streeters.com.
*RMS Beauty Voluminizing Mascara contains wheat starch.
> > Go to the RMS Beauty product range at SAINT CHARLES PREMIUMSTORE.