How can the essence of Vienna be encapsulated in a microdose? This extraordinary question was explored by Saint Charles in a collaborative project with Vienna Tourism. Together, we developed a limited collection of 380 tablet sets for the innovative marketing campaign "Microdose Vienna," capturing the essence of Vienna's rich cultural heritage.
Turning a Unique Idea into Reality
You might wonder how this works. It's simple: Each tablet contains carefully selected ingredients—no active substances, of course—that symbolize various aspects of Vienna's cultural and artistic heritage.
The collection includes dust particles from Gustav Klimt's masterpieces, sound waves from concerts by the Vienna Philharmonic, tartaric acid crystals from Vienna vineyards, microscopic steel particles from the Giant Ferris Wheel, and even distilled sweat from Lipizzaner stallions at the Spanish Riding School. Additionally, tablets were stored in Sigmund Freud's private safe to honor Vienna's intellectual legacy.
Vienna's Essence in Every Tablet
Pharmacist Alexander Ehrmann explains, "Behind the project was an intensive process of developing and engaging with Vienna's landmarks to create the ideal microdose. Vienna has its own frequency, its own groove, which we absolutely wanted to capture." Each tablet promises a fascinating experience that immerses you directly into the heart of our extraordinary city. "Microdose Vienna" is thus much more than just a marketing campaign.
For Saint Charles, a passion for creative projects is a tradition. It's about thinking outside the box, engaging deeply with new ideas, and bringing our expertise to the table.
Availability
"Microdose Vienna" is a strictly limited edition, produced exclusively for Vienna Tourism's marketing campaign. You can learn more about this fascinating project and its inspirations on the official Vienna Tourism website and watch our video showing how "Microdose Vienna" captures the pulsating heart of Vienna.
Experience Vienna in a pill—discover "Microdose Vienna" and let yourself be enchanted by its unique fusion of culture, art, and history.
Cover image: © MXR
